Trakm8 SWIFT revolutionises vehicle tracking

20 September 2006

Sep 20 2006
 
 
Trakm8 SWIFT revolutionises vehicle tracking market
 
 
Trakm8 SWIFT™, the Simple Web Interface For Tracking from Trakm8 (Europe’s No.1 aftermarket
vehicle  telematics provider*)  is  set  to  revolutionise  the vehicle  tracking market and how  it  is  sold.
Trakm8’s market  trials  show a strong uptake among  small businesses’ previously averse  to vehicle
tracking solutions. This is due to the simplicity of the user screens, the low contract commitment and
the ease of purchase. In particular, the service meets the needs for the smaller business that do not
have the time to learn or the money to burn on more complex and expensive products.

 
Extends Market
 
Trakm8  SWIFT  is  a  simple  solution  for  both  the  channel  partner  and  the  end-user  customer.
Trakm8’s  trials  indicate  that  Trakm8  SWIFT™  will  help  the  telematics  industry  appeal  to  an
expanded market. This includes other mid-sized companies looking for systems that are more usable
than traditional tracking products.
 Easy To Sell 
 
The market leading simplicity of the user screens make for rapid demos. This factor, combined with
a  field-tested  sales  technique,  the  low  customer  commitment  and  fully  automated  web  ordering
forms, means the service is one that is bought rather than sold thus avoiding the need for complex
paperwork. 
 
Despite  all  this,  the  service  still  costs  an  industry-changing  47p  per  day  for  a  full  GPRS  based
solution. 
 
Who should be interested in selling Trakm8 SWIFT?
 
Trakm8  is  talking  to businesses’  selling  to  the  small business  sector, who are  looking  for  recurring
revenues  and  to  diversify  their  offerings  or  the market  reach, where  they  sell  telematics  already.
These  include  local,  regional  and  national  distributors  in  Commercial  Vehicle  Dealerships,  Private
Mobile  Radio  (PMR)  resellers,  Mobile  Airtime  resellers  and  Telematics  Service  providers  (TSPs). 
 
As  Trakm8  SWIFT  is  a  complete  service,  Trakm8 will  supply  and  support  channel  partners whose
focus will be  to concentrate on  sales. Trakm8’s aim  is  to enable  the partner  to close sales quickly,
effectively and profitably.
 
Trakm8  supply  the hardware,  services,  training and support  so  that channel partners make money
from  sales  commissions  and,  where  the  partner  elects  to  gain  the  appropriate  accreditation,  the
installation fees as well.
 
Trakm8  SWIFT  will  comfortably  manage  up  to  50  vehicles  so  small  end-user  customers  with  5
vehicles or less can easily grow with Trakm8 SWIFT as their fleet operations develop. Trakm8 SWIFT features 
See all the SWIFT Features and Benefits on Trakm8.com - SWIFT